Agent Brand Identity Policies & Compliance

Brand Identity Guidelines & Policies

Agent Logos

• The logo must include the agent’s first name and may include an approved “catchphrase”. Examples, “Bailey Moran” or “Bailey Sells Austin”.
• The logo may include an approved icon.
• The logo may not allude to a team or separate entity. "Group", "Team", "Properties", "Real Estate", etc are not allowed.
• Must be brand consistent with regard to colors and fonts. Click here to see brand identity
• The name “Bramlett Residential” to “agent name” ratio must be at least 35/65 in a combined logo.
• If the agent separates the Bramlett logo from the “agent name” element, then the “Bramlett Residential” element must be at least the same size as the “agent name” element.

Social Media Accounts

• All social media accounts must include the brokerage name in either the title or the main description of the account.
• If the social media account title includes text that is descriptive of the agent, then the brokerage name is not required in the title. Example, “Eric Bramlett, Austin REALTOR” or “Eric Bramlett, CNE, GRI” or “Eric Bramlett, Central Austin Expert”
• If the social media account title includes text that could be interpreted as a separate entity, then the brokerage name must be included in the title. Example, “Bailey Moran Real Estate” is not approved, but “Bailey Moran Real Estate, Bramlett Residential” is approved.

Miscellaneous

• Everyone is required to use an @bramlettresidential.com email address for both brand consistency and to avoid tech complications.
• In House Designers are our easy button. If you need something designed and you want to stay compliant, reach out to design@.
• Out of House Designers are also great, but they won't know our guidelines. You will save a ton of time if you first ask support@ or design@ for our brand guidelines and Figma to provide to the OOH designers.
• We LOVE watching our agents flex their own creative muscles. If you're unsure if you're compliant, please shoot us an email. After you're confident you have the hang of our guidelines, we don't need to give you approval on everything you create.