TC - BP Brand Guide (New)

Logo

Our Primary Logos are simple and sophisticated typeset in a bold sans-serif "Bramlett", contrasted with an italicized serif "Partners". The primary logo(s) can be used on all branded materials in a single color and applied appropriately for the allowed space (ex: horizontal on website or vertical on a social graphic). The Secondary Logos with the Skyline can be used on branded materials in multi-color for assets where more personality is wanted to be showcased.

Primary Horizontal Logo

Primary Vertical Logo

Logo Color Variations

Secondary Horizontal Logos with Skyline

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Clearspace

The clearspace is defined as the height of the "B" in the Bramlett Logo. This ensures no other competing elements will be placed too closely to the logo for maximum legibility.

Agent Logos

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To have a professional, cohesive look & feel throughout the Bramlett brand, please follow our set guidelines for your agent logo:

Agent Logo Standards

The logo must include the agent’s ﬁrst name and may include an approved “catchphrase”. Examples, “Bailey Moran” or “Bailey Sells Austin”.
The logo may include an approved icon.
Agent logos should be in a single color.
Must be brand consistent with regard to fonts.
The logo may not allude to a team or separate entity. "Group", "Team", "Properties", "Real Estate", etc are not allowed.

Ratio

The name “Bramlett Partners” to “agent name” ratio is 1:2.
- Horizontal (side-by-side) version, Bramlett logo is 50% width-wise.
- Vertical (stacked) version, Bramlett logo is 50% height-wise.
If the agent separates the Bramlett logo from the “agent name” element, then the “Bramlett Partners” element must be at least the same size as the “agent name” element.

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Social Media Accounts

All social media accounts must include the brokerage name in either the title or the main description of the account.
If the social media account title includes text that is descriptive of the agent, then the brokerage name is not required in the title. Example, “Eric Bramlett, Austin REALTOR” or “Eric Bramlett, CNE, GRI” or “Eric Bramlett, Central Austin Expert”
If the social media account title includes text that could be interpreted as a separate entity, then the brokerage name must be included in the title. Example, “Bailey Moran Real Estate” is not approved, but “Bailey Moran Real Estate, Bramlett Residential” is approved.

Miscellaneous

Everyone is required to use an @bramlettresidential.com email address for both brand consistency and to avoid tech complications.
In House Designers are our easy button. If you need something designed and you want to stay compliant, reach out to design@.
Out of House Designers are also great, but they won't know our guidelines. You will save a ton of time if you ﬁrst ask support@ or design@ for our brand guidelines and Figma to provide to the OOH designers.
We LOVE watching our agents ﬂex their own creative muscles. If you're unsure if you're compliant, please shoot us an email. After you're conﬁdent you have the hang of our guidelines, we don't need to give you approval on everything you create.

Typography

The full typography suite includes

Header: Halyard Display

Accent: Motterdam

Eyebrow & Body: Halyard Text

Colors

5-Star Forest
- RGB: 120, 132, 117
- CMYK: 56, 36, 55, 10
- HEX: #788475
- Pantone: 5625 C
Timeless Taupe
- RGB: 166, 154, 142
- CMYK: 36, 36, 43, 1
- HEX: #A69A8E
- Pantone: 7530 C
Service Teal
- RGB: 195, 209, 207
- CMYK: 24, 9, 16, 0
- HEX: #C3D1CF
- Pantone: 5527 C
Estate Blue
- RGB: 29, 38, 48
- CMYK: 84, 71, 55, 63
- HEX: 1D2630
- Pantone: 433 C
Sand White
- RGB: 246, 243, 235
- CMYK: 2, 3, 7, 0
- HEX: F6F3EB
- Pantone: 7527 C @40%

RGB & Hex Color codes are for digital application.

CMYK & Pantone codes are for print application.

Brand Shapes & Patterns

Our brand shapes include minimal, abstract representations of building structures along with a 5-pointed star to showcase our 5-star reviews that speak to the dedication of our agents.